Wednesday, 6 May 2009

My Evaluation

Evaluation of the production

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When planning for this production I researched into opening titles of real media products to enhance my research of form and generic conventions of sci-fi genres. From this I conquered the main conventions that needed to be included into my main production of the same genre. By the word conquered I mean I knew what key elements that had to be included to suit the genre and to make the production seem real. Titles are one of the main elements that need to be exact to suit the genre for the media product to look real. I chose a black background due to the sci-fi genre I chose to base my production around. The colour of the titles is white and I added a special effect to each title to increase the look of a sci-fi genre. This special effect is a bright light behind the text. When considering the type of music I wanted for the production, I had to take into account the genre, the filming already produced and the length of the production. Music was one of the last elements to be added to the final product, this is because I had to make sure the timing worked together with the film, so there was a constant flow.

To attract an audience I knew I had to include some exciting and eye catching key shots and images. I also wanted to make my opening sequence a mysterious path of images and scenes, so the audience were attracted and intrigued to watch more. For example, being specific with my own filming, I placed still images with the opening titles alternating as they flashed twice each. I synchronised the flashing of the still images and titles with the music. This gave a sense of an upbeat rhythm, which suited the genre and mood I desired for the audience. The still images I included were of a cone and a pole. When watching this opening sequence they will seem rather random. The main purpose for these images was to create a peculiar sense of being weird and random. This would then attract the audience further, as they presume it could be interesting.

When developing my first planning ideas for the production, I thought a lot about real media productions and how their creative titles suit the genre with the font and position through the film. I suited my titles to the genre, in order to do this I chose a very sci-fi typical font. The text was big and bold spread across the screen. I placed the titles at the beginning of the film, the filming then followed. The title of the film “Crossing The Threshold” was positioned towards the end of the sequence; this is because I felt it is the main title that needs to stand out. So amongst the filming, a title would be seen more immediate.

With relation to the music, I spent hours hunting for the certain type of music I wanted. I attempted downloading, purchasing, but couldn't find anything that suited the film. Eventually I came across music from an unsigned band. The music was brilliant. The type of music is scream and is quite heavy. At first when I was planning my production, my original idea was to choose music that is contrapuntal to the meaning. But as the titles and music was edited last, my ideas changed towards this factor. This was mainly because when I come across the right music, it sounded perfect with the film, so I stuck with that.

How does your media product represent particular social groups?

I wouldn’t say there is definite representation of a certain demographic in my production. This is because it’s a sci-fi genre and most of the filming is a dream sequence where there's physical movement, with no such meaning to it as such. But that's the main point with the opening sequence to create a sense of mystery for them to want too watch the whole film.
The general group this is aimed at would be the male teenagers. They are the biggest population of cinema attendees. The actresses in this film are teenagers, so it appeals to most.



Who would be the audience for your media product?

I have given my opening sequence the certificate 12a. I thought this was most appropriate as there is an absence of violence and nudity. Male teenagers will be the main audience due to the sci-fi genre attracting that general group. This certain sci-fi filming contains a constant relation to a psychological meaning. By this I mean, how the main actress reacts at the end of the filming with her reaction to a dream sequence. It’s relating to an event that has stalked her before. This certain part may appeal more towards adults with understanding the issue.

How did you attract/address your audience?

The choice of music came after I had edited the final cut for the filming. At first I had the thought of contrapuntal music but then changed my mind; when I came across two tracks form an unsigned band that worked perfectly and flowed extremely well with the and still had the effect I wanted the music to create. The music would come into the group of scream rock genre. I spent hours working with the music cut and slicing it towards the end to make it fit with a specific section of the film. I wanted a certain style to be created which if worked would be brilliant. I was successful with this by editing the music to suit it. We of course had to have more than one song through out the filming. So I chose two.

The filming in our main production is mainly of the two main characters running through various locations on different occasions. The different occasions is shown by the change of clothing. There was not a specific clothing restrictions for these two characters, it was basically casual. On the other hand there was specific clothing I wanted the third actress to wear. This was smart clothes. My reason for this was because I wanted her to look the adult in the filming and the other two the younger generation.


In relation to shots of the key characters. There is one close-up of the supposedly older character at the end of the filming. This is key, to unravelling the main purpose of the dream sequence, as this close- up is when the character has just woken up.


The locations are London and Camden Lock. Trafalgar Square and Nelsons Column are the two London locations. We chose London as its a main tourist attraction, this will attract many more viewers.

What have you learnt about technologies from the process of constructing this product?


While planning, editing and evaluating my main production I have been introduced to three new programmes I haven't used before. These were Adobe Premier pro 1.5, I used this programme to produce my film, upload music and still images and finally edit to produce the final cut and film. Photoshop, to edit the still images. Finally the blogger website to upload my film, research and evaluation onto. I also used the Internet of course for further research, this includes YouTube to investigate opening titles of real media and Long road media to get an insight about other blogs. Within the first couple of days of using the Adobe premier pro 1.5 programme I was editing the film like an expert. I knew what the different tools were and there function, which helped when editing the film.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The preliminary task now is seen as the basics compared to my main production, This is because editing the film and audio, selecting the soundtracks, editing to create meaning with transitions, titles and effects also developing planning skills with the storyboards to suit the genre rather than just the basic template was much extended on. As i said above I become expert with the programme Adobe premier pro 1.5. Editing the audio and film become second nature. Editing was my favourite part of the whole production. This was because I could apply my imagination with creating different meanings to certain parts and playing with the effects and transitions to suit the genre.

Researching opening sequences for their form and conventions increased my knowledge of the conventions for certain genre. By this I mean the transitions used with a sci-fi genre.

No comments:

Post a Comment